Okka Magaadu is Balakrishna, Okka Andhagaadu is Mahesh Babu, Okka Megastar is Chiranjeevi. There are more like that in South India where fans not only treat them as icons but are ready to lay down their lives for them. Remember how a fan burnt himself just because he couldn’t get to watching the morning show of Stalin. If a film is a hit and crosses records, they go berserk. Fighting over records, theatres, tearing posters, abusing each other, sending hilariously denigrating SMSs, passionate reviews on the web (one person went to the extent of saying he wanted two reviews for his website..one unbiased and one for the fans) are all a part of showing one’s affection for a star and also an opportunity to display the star’s superiority, sometimes to serve commercial interests. Even doing social service at times cannot be termed selfless. It is done to assert one’s strength and greatness. Glorification is the bottomline.