Sridhar’s battle for a lovely life
When the lights go off in a movie hall, all a moviegoer looks forward to is a captivating story to unfold on screen. And if the mesmerizing story has the backing of an efficient narrator, it only proves to be an icing on the cake. Also if the story is backed with a producer who is uncomprising on his values then there is nothing more to ask for.
For Lagdapati Sridhar, films have been a passion from childhood. He always had nurtured a dream of being a producer and says he remembers being very firm on that, “Those days I did’nt realise what the role of a producer is, what it is about having a total control but I knew I would one day make movies.”
He adds, “Films are like vitamins for me. I want to watch the film and share that joy with everyone. There can’t be more to happiness than watching and enjoying an entertaining film with the family that is clean and wholesome.”
Then what about Evadi Gola Vadidi, isn’t it laced with double meaning dialogues? “People do say there are double meaning dialogues but I beg to differ. It’s all in the mind. Humour can be viewed in various angles. A child sees it in a different way and an adult with a totally different perspective. Adults understand only adult humour. My child watched the film 65 times, and if you ask any child they will say Evadigola will figure amongst the top five favourite films.”
Sridhar’s wife Sireesha who is the producer of Larsco Films says, “Sometimes when we both are watching a film, I laugh at a joke then again he looks at me asking if I had understood that. But still I haven’t thought that deep, because the first instance was enough to make me laugh. On the whole the idea is to have fun.”
Sridhar continues, “EVV has his own mark, my mark is stamped with style. He’s made wonderful movies, but we had to tell him to tone down, he had to an extent. He has done justice to it and gave a wonderful output.”
“Cinema is synonymous with relaxation, it makes me forget everything. I always give importance to the people and try to understand what tickles them, what makes them happy. I look at the analysis of all the hit films in the last five years, and co-relate, what kind of movie is it, in which genre it falls into..are the people accepting it and enjoying and finally I like to increase the benchmark and give it a valid vision, give it a grandeur, add value, make it presentable.”
Talking about Viyyalavari Kayyalu, Sridhar says, “There is definitely an inspiration for this film and the film is for all those who want to see love stories have a happy ending. It’s about sacrifices and acceptance. Parents always wish well for their children and they are willing to go that extra mile to make them happy, so it’s a battle for lovely life.”
