There is enough room for everyone in the industry: Mumait

Rakhi Sawant made headlines when she said that it doesn’t look good if a beauty queen and a top actress like Aishwarya Rai does a Kajra Re. “The job to expose, titillate and become an item girl is entirely ours,” she added. Is that insecurity? A director in the telugu cinema industry says that Item girls are drawing remunerations on par with heroines, sometimes more.

This has led the leading ladies to go on crash diets, liposuctions and the desperation to have that perfect figure like Malaika Arora or Bipasha Basu. The best example is Nayantara. The lady who looked chubby and charming in Chandramukhi is unrecognizable in the recent release Tulasi. She has thinned her eyebrows, gone in for that cleavage revealing dresses and also has reduced her remuneration down south to give other girls a tough fight. She even donned a bikini for her tamil film Billa.

Ditto with Charmme. Audiences are flocking to see her scantily dressed figure, the story notwithstanding. Though the actress cited reasons for putting on weight, she didn’t mind wearing shorts and T shirts strutting around a haunted house with a stranger in Mantra. From Trisha and Priyamani, Arti Agarwal, Shreya to lesser known actresses like Veda and Navneet Kaur, every one wants to give clear hints that they are ready to shed inhibitions.

They come dressed in the shortest of clothes and pose for pictures at audio release functions etc in the industry. Their PR managers circulate their latest portfolios to websites bold enough to get them interesting assignments. Most newcomers continue to give statements that sound purist and clichéd, “there is a thin line between vulgarity and exposure’ and ‘I will expose only if the character demands.’

Mumait Khan a background dancer, who’s became famous after the item number in Pokiri defends the actress’s. “There is no hard and fast rule that only item girls have to reveal and look sexy. If they look glamorous and carry off an outfit and if that is what they are expected to do, then I find nothing wrong in it.

There is enough room for everyone here. I feel the actress’s are in tune with the trend, it’s not that they have an allergy for clothes. At the moment I’m working as a heroine in Mangatayaru tiffin centre and I’m clothed in half sarees and sarees. There is no revealing here but I’m confident enough to say that people love me and my work and they will come to see me even if I wear a ghoonghat in an item song.

Also the Media is showing excessive interest in how much we are exposing, how come none commented on Hellen garu’s costumes and spoke on her performance instead?”After Soundarya, there has been none who has been an epitome of a bharateeya nari, even Sneha of late has been giving in into western wear. Journalist and Censor Board Member P Sarat Kumar says, “no one is compelling the actress’s to expose, they are willing and so are the people, the bottomline is that the dream merchants have to recover the investment.